As Dad would say “We’re going to the Really Big Show!”

I must say that the past few months have been so busy that I haven’t had the time to update my blog and for that I apologize. However, I am equally if not more excited to share some of my highlighted experiences from my travels through Australia.

In this beautiful country I reunited with old friends and made new ones, I attended social gatherings and spent some time out on the farm. As the Aussies would say, my time there was pretty ‘full-on’. So much so that it was pointed out that I’ve visited more places than they have. Crazyness!

First stop was Sydney and not for your average shopping trip or board
meeting but for a special event where Dad would say “We’re going to the Really Big Show!”

http://www.eastershow.com.au

The Sydney Royal Easter Show attracts 900,000 visitors yearly and is an iconic showcase of rural Australia. It features over 15,000 competitors who bring the best of breeds and livestock, art, food, fashion and produce. Like all shows it strives to ensure that agriculture is recognized and appreciated for the vital role it plays in the health and wealth in its own country. It celebrates excellence and provides educational opportunities to bridge that gap between urban and rural understanding. This dynamic experience is suited for the whole family to enjoy as there was live music, extreme action performances, entertainment, rides and shopping. I must admit that even after being there for 10 days there was always something new to see and do!

My time at the royal show would not have been the same without my partner in crime Will Hyde, a good friend from England. As two young international guests we were well looked after and it was a pleasure to help pitch in where ever we were needed as show stewards.

Together we toured ALL animal exhibits including poultry & pigeon, cattle, dogs, horses, goats, sheep, alpaca, pigs and domestic animals like rabbits, cats, reptiles, ect. We competed on a team in the Young Farmer Challenge (yes it was pouring rain!) and we even had the thrill of riding with the Toyota V6 Hilux Heroes Precision Driving Team. The following pictures will highlight show features and our unforgettable experience at the Sydney Royal Easter Show!

Over the past 5 years I’ve had the opportunity to learn about agricultural show societies and the challenges they face. What does the world’s greatest agricultural show look like and and how can it have the greatest influence on those who attend? We all need agriculture no doubt but in today’s society is agriculture getting the recognition it deserves? Think about that for a second. If we all make rational purchase decisions not necessarily based on cheapest price, convenience or look, I think that there is a great opportunity for each and everyone one of us to potentially eat healthier, save money (because we realized that life will go on without those D&G sunglasses) and live a less complicated more humble life. That’s where I think that if you are going to have a day out at the show it’s important to take the time to perhaps learn a thing or two about agriculture and how it makes all things possible! Maybe the next time you go to the grocery store you’ll purchase potatoes and carrots that you noticed had won champion and reserve champion at the show or perhaps you’ll be interested in visiting the local farmers market because you met that farmer at the show. The same goes from a farmer’s perspective though too. Perhaps you will meet and learn from customers and think of creative and innovative ways to adjustment your business strategy or modify a product to become more competitive.

At the end of the day however I think there are many things we share and experience with one another that will influence our actions later on. I encourage you to get involved with your local show society if you have a keen interest in promoting agriculture and have new ideas to share in keeping the general public on their toes!

I’m extremely excited for the Calgary Stampede next week celebrating 99 years! Join us for the fun between July 8 – 17th, 2011. See you
there!

http://calgarystampede.com

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